THE ORIGINS OF JAGUAR WATCHES
A legacy of quality in watchmaking
Although it is located outside of the traditionally recognized watchmaking centers of the Swiss country, in Muralto the Haas family ran a watchmaking workshop with a long tradition, manufacturing high-precision parts for other brands.
A vision of Beauty and Luxury
As the founder of the Jaguar watch brand, Peter Haas set himself a mission: to instill in each of the watches that came out of his atelier the same untamed strength and harmony that inspired him from the beautiful American feline, a great power and the embodiment of the wildest beauty.
Since its inception, the brand has made the decision to use only top-level materials, guaranteeing reliability and precision in its products. The goal was not easy: to forge sublime watches, tiny gears set like jewels, designed with such precision and beauty that they stopped time to achieve moments of eternal perfection that 85 years later still captivate our eyes.