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THE CONSOLIDATION OF THE BRAND

 
Mechanical watchmaking developed in Switzerland and France combines mechanical, scientific, technical, and artistic knowledge to achieve unique pieces that, beyond measuring time, contribute to the image of their owners. 

 

From its inception, Jaguar focused primarily on the production of elegant and refined watches, following the determination of its founder to deliver the most beautiful and distinguished watches to its customers.

 

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Consolidation of a Swiss watch brand.


Since its creation, Jaguar was a brand that had to fight to achieve the desired position in the international watchmaking market. A year after its foundation, World War II broke out in Europe, and the post-war period dragged on for years, making it difficult to expand a new brand of luxury products. Peter Haas and his team, however, did not give up and remained firm in their ideas until they achieved their goals.

By the 1960s, Jaguar had already established itself as one of the leading watch brands in the world, offering its select customers a wide range of models for men and women.

Its sports watches were particularly recognized, being very popular among those who sought the style and sophistication of traditional watches but in different areas where they could show their personality.

True to its founding values, Jaguar watches were conceived, designed, and manufactured to convey sensations. The power of the Jaguar, the untamed and wild beauty that its image exudes, permeated all products and transmitted a powerful image of their owners for decades.
 

 

 

Jaguar Executive Collection. A brand icon. 
Exciting watches turned into true international bestsellers.

 

 

In 1989, the Jaguar brand was acquired by the Festina Group, a Spanish-Swiss conglomerate founded by Miguel Rodríguez. This group, in addition to the well-known brands Festina and Lotus, or the exclusive maisons Perrelet and Leroy, also includes high-quality watchmaking centers in Switzerland, such as the renowned MSE or Soprod. Thanks to its powerful industrial capacity and the international focus of the Festina group, the Jaguar brand has been enjoying a second youth ever since, in which, without giving up its strong heritage and watchmaking tradition, it uses new technologies and manufacturing processes to reach an increasingly specialized and demanding audience for unique pieces that reflect the great personality of a Swiss watch.
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The renaissance of Jaguar Watches


In 2003, the brand launched its "1938" collection, a celebration of the 65th anniversary of Jaguar Watches, reviving the tradition of the best Swiss watchmakers. From that moment on, the Jaguar watch brand, which had had a certain period of inactivity, returned with force to offer high-quality products and with the traditional brand's design standards to its customers.
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